Weekly Trends in Chat, Trend Deep Dives

New: Weekly trends, right in Chat

You can now ask the Chat AI what's trending — type something like "what's trending this week?" or "show me TikTok trends" and the AI returns a ranked list of the latest weekly trend clusters. Results appear as an interactive card showing viral post counts, engagement multipliers, and category labels for each trend. Hover over any trend to quickly ask follow-up questions about hooks, content formats, or brand mentions — or click through to the full trend detail page. You can also look back in time: ask about last week's trends or trends from a month ago to see how conversations have shifted.

What you can do with it

• Spot what's moving without switching tabs. Get the latest weekly trend analysis inline while you're already in a conversation. Ask follow-up questions about any trend — "which creators are driving this?" or "how could a brand tap in?" — without navigating away.
• Track momentum over time. Ask the AI to compare this week's trends to previous weeks. See which topics are accelerating, which are fading, and which just appeared — useful for deciding whether to jump on a trend now or wait for it to mature.
• Go from overview to detail in one click. Every trend in the card links directly to its full cluster page with individual posts, creators, and engagement data. Or skip the page entirely — ask the AI to drill into any trend right in the conversation.

Also in this release

• Trend deep dives in Chat. Click "Ask in chat" on any trend cluster page to launch a conversation pre-loaded with that trend's context. The AI can explore the cluster in multiple modes — quick overviews, full transcripts, creator breakdowns, or engagement-only views — and show you how the trend evolved week over week with a visual timeline. Both tools render as rich cards inline.
• Smarter campaign scoring. Re-ranking a campaign now skips creators who don't have indexed content, so you only spend credits on creators the AI can actually evaluate. The credit estimate reads "up to N credits" to reflect this. Updating a campaign brief also triggers a full re-score of all creators automatically.
• Bug fixes. Trend boards now sort correctly by creation date in the library. Exact-match searches are more focused — queries are capped to prevent overly broad results, and matching is limited to captions and transcripts for more precise hits.