Glystn Social Data, Now Inside Clay
If you use Clay for sales intelligence and outreach, Glystn's social data is now available as a native Clay integration — search posts by keyword or meaning, and discover competitors for any brand, directly inside your Clay workflows.
New: Glystn social intelligence inside Clay
Clay users can now pull Glystn's social post database directly into their tables and workflows — no CSV exports, no copy-pasting. Three tools are live: keyword search with boolean logic, semantic search across millions of transcripts, and an AI-powered competitor finder that identifies the top 3 competitors for any brand in our database. It's the fastest way to enrich outreach lists with real creator conversation data.
What's available
- Keyword Search. Boolean search with AND, OR, and exclusion logic. Returns posts with engagement stats, outlier scores, and creator handles. Sort by recency or by outlier performance to find the posts that massively over-indexed. Up to 250 results per query.
- Social Search. Semantic vector search — describe the content you're looking for in plain language and Glystn finds posts that match the meaning, not just the keywords. Filtered to English-speaking markets (US, UK, Australia) for higher-quality results.
- Find Competitors. Give it any brand name and Glystn matches it in our Enriched Brand database, pulls up to 200 brands in the same industry, and uses AI to rank the top 3 direct competitors. Useful for building competitive context into outreach sequences without manual research.
What you can do with it
- Enrich prospect lists with social proof. Search for posts mentioning a prospect's brand or product, then pull engagement data and creator handles directly into your Clay table. Show prospects exactly who's already talking about them.
- Find competitive angles automatically. Use Find Competitors to add a "top competitors" column to any company list in Clay — no manual research needed. Then search for posts mentioning those competitors to build outreach that references the competitive landscape.
- Surface trending conversations for timely outreach. Search for posts about a topic, sort by outlier score, and identify which conversations are breaking out right now. Build outreach around what's actually resonating in the creator space this week — not last quarter.
Getting started
The Clay integration is live now — no API key required. Point any Clay HTTP request or AI agent step at your Glystn Clay MCP endpoint and the tools are available immediately. Reach out if you need help wiring it into an existing Clay table.