Deep Listening Reports in Chat

Start a Deep Listening analysis right from Glystn Chat — the AI generates strategic search queries from your conversation, then builds a full ListenBoard report with social trends, competitive intelligence, and whitespace opportunities backed by real posts.

New: Create research reports from any chat conversation

Glystn Chat can now generate a full Deep Listening report without leaving your conversation. Ask about any topic — a product category, a competitor, an emerging trend — and the AI builds a set of strategic search queries tailored to your discussion. One click turns those queries into a ListenBoard: a structured breakdown of social trends, creative patterns, competitive positioning, and whitespace opportunities, all backed by real Instagram and TikTok posts with engagement data.

What you can do with it

  • Turn a conversation into a research brief. Chat about a topic you're exploring — skincare ingredients, competitor campaigns, a trending sound — and ask the AI to go deeper. It generates nine targeted search queries mixing semantic and exact-match strategies, displayed in a visual card you can review before committing.
  • Get a structured report, not a chat answer. A ListenBoard organizes findings into four lenses — social trends, creative patterns, competitive landscape, and gap analysis — each backed by real posts, creator names, and engagement metrics. It's the difference between an answer and evidence.
  • Refine before you commit. After the AI generates search queries, you can tweak them in an advanced refinement view — swap terms, adjust the mix of semantic and keyword searches, or add your own — before creating the report. One credit per ListenBoard, and you control exactly what goes into it.
  • Share reports with your team. Every ListenBoard gets a permanent link. Send it to stakeholders or clients and they see a structured analysis — not a raw chat transcript. All your past reports are saved in the ListenBoards page for easy reference.