Build Campaigns Around Any Search
Campaigns can now track keyword, semantic, and similar-post searches — not just creator lists. Add up to 25 tracked queries to any campaign and watch matching posts flow into your feed automatically.
New: Create campaigns powered by search queries
Until now, every Glystn campaign started with a list of creators. That works great when you know exactly who to watch — but sometimes you're tracking a topic, not a person. Now you can build a campaign around search queries instead. Pick "Custom Search" when creating a campaign, add up to 25 tracked queries, and Glystn keeps a running feed of every post that matches across Instagram and TikTok.
Three ways to track
- Keyword search. Boolean text matching — find every post that mentions specific phrases. Same AND/OR/NOT logic you already use in Glystn chat, now running continuously inside a campaign.
- Semantic search. Describe the content you're looking for in plain language and Glystn matches by meaning, not just keywords. Great for tracking themes that creators talk about in a hundred different ways.
- Similar posts. Found one post that's exactly the kind of content you want more of? Use it as an anchor and Glystn tracks everything similar. The search title is auto-generated so you can tell your queries apart at a glance.
A live feed of matching content
Your campaign's feed tab fills with every post that matches your tracked queries. Filter by date range, platform, minimum likes, or outliers only — and each search shows a badge so you know which query surfaced which posts. Remove a tracked search anytime by clicking the X on its pill.
What you can do with it
- Track a conversation, not a roster. Monitoring how creators talk about "ozempic side effects" or "clean beauty" doesn't require knowing which creators to follow first. Set up a search-based campaign and let the content come to you.
- Catch what your creator list misses. Add tracked searches alongside your existing creator lists in the same campaign. Your feed shows both — so you see what your tracked creators are posting and what the broader conversation looks like, in one place.
- Get digests on topics, not just people. Weekly digests work on search-based campaigns — Glystn summarizes the post patterns and highlights outliers across all of your tracked queries. Spot what's gaining traction without scrolling through hundreds of posts yourself.