Redesigned AEO Social Strategy Map

A new briefing-first layout for strategy maps

The AEO Social Strategy Map has been redesigned from the ground up. The new default briefing view organizes your report around the key problems Eve identified — each one expandable into a headline finding, cause line, conversation metrics, and recommended plays. Instead of scrolling through a flat grid of triage cards, you now work through a structured problem-by-problem breakdown with real metrics pulled directly from the evidence.

What this means for you

• See the metrics that matter. Each problem section now surfaces computed reach and engagement figures — derived directly from the underlying social posts, not estimated. You can see how many people a conversation reached and how actively the audience is engaging, right inside the report.
• Two views for different audiences. The default briefing view gives you the full picture — expandable problem blocks, play cards, and supporting evidence. Switch to executive density for a condensed version that's ready to drop into a stakeholder presentation.
• Creator voices at a glance. A new voices dossier for each conversation shows which creators are driving the discussion, with direct links to their full vetting profiles so you can quickly evaluate fit.

Also in this release

• Streamlined report design. The previous multi-skin theme system has been consolidated into a single clean template. All existing reports continue to work — they just render in the new design.