Discover, Save & Vet Creators

Find the right creators for your campaign or brand — not just the popular ones, but the ones whose content actually fits what you're looking for. Glystn lets you discover creators, save them to lists, and vet their content against your specific campaign criteria so you can make faster, more confident partnership decisions.

How it works

Creator vetting follows three steps: find, save, and vet.

1. Find creators

Creators surface naturally as you use Glystn. You'll find them in three places:

• In Trends. As you browse trending topics, you'll see the creators driving them. Spot someone interesting? You're one click away from saving them.
• In your Feed. As you explore content in the feed, creators show up alongside their posts. Save them as you discover content that catches your eye.
• In Chat. Ask Glystn to find creators around a topic, niche, or content style. Chat pulls from the same data, so you can search conversationally and get results you wouldn't find scrolling manually.

2. Save them to a list

Once you find creators worth looking at, save them to a list. Lists are flexible — organize by campaign, by niche, by platform, whatever makes sense for how you work. Every creator you save is tracked over time, so you can monitor their content and performance on an ongoing basis.

3. Vet against your campaign criteria

This is where it gets powerful. Set up a campaign brief with your criteria — audience fit, content style, brand safety, engagement quality, whatever matters for your specific campaign — and Glystn will score every creator on your list against it.

Instead of manually reviewing dozens of profiles and guessing who's the best fit, you get a ranked view of which creators score highest against the things that actually matter to your brand.

What you can do with it

• Stop guessing on creator fit. Vetting scores creators against your actual campaign criteria, so you're choosing partners based on real alignment — not follower count.
• Build lists you can reuse. Save creators once and come back to them for future campaigns. Their profiles and performance data stay up to date.
• Monitor creators over time. Saved creators aren't a static list. You can continuously track what they're posting and how their content is performing.
• Vet across platforms. Creator profiles pull content from both Instagram and TikTok, so you get the full picture of how someone shows up — not just on one platform.

Tips

• Save generously, vet ruthlessly. Cast a wide net when saving creators — you can always narrow down later when you run them against your campaign brief.
• Let Trends do the sourcing. Instead of searching for creators cold, start from a trending topic and save the creators already making content that's performing. They've already proven they can drive engagement in that space.
• Be specific in your campaign criteria. The more detailed your brief, the more useful the vetting scores. "Lifestyle content" is vague — "sustainability-focused lifestyle content targeting millennial women" gives Glystn something to actually score against.
• Use Chat to dig deeper. After vetting, chat with Glystn about specific creators on your list to understand why they scored the way they did and whether they're worth pursuing.